The Adirondack Trust Company receives financial capability innovation award from EverFi at NASDAQ

The Adirondack Trust Company was honored at the third annual Financial Capability Innovation Awards presented by the nation’s leading technology innovator, EverFi, Inc. Presented at Nasdaq Marketsite in New York City, the award recognizes The Adirondack Trust Company’s significant efforts to improve the financial capability of local teenagers through unique online learning initiatives.

Charles V. Wait, Jr., Executive Vice-President of The Adirondack Trust Company said, “The Adirondack Trust Company is honored to receive the Financial Capability Innovation Award from EverFi and Nasdaq. As a community bank, we feel it is important to encourage students in our local communities to learn about financial education and we are proud to be able to provide it through the EverFi Program.”

The Adirondack Trust Company is committed to providing students with the skills and knowledge needed to successfully navigate the increasingly complex financial world we live in. The Adirondack Trust Company has partnered with EverFi to bring the EverFi and Vault Financial Literacy Courses to local students at no cost to schools or taxpayers and has reached over 2,000 students since the 2014-2015 school year. The web-based program uses the latest in simulation and gaming technologies to bring complex financial concepts to life for today’s digital generation.

“Each year, we travel to the birthplace of the American financial system to honor institutions that are truly dedicated to going above and beyond in service to their communities,” said Ray Martinez, EverFi President of Financial Education. “The Financial Capability Innovation Awards have given us the opportunity to share and celebrate the tremendous investment these institutions are making and continue to make in the communities where they live, work, and serve. For EverFi, our time here reminds us just how critical the role innovation continues to play in empowering Americans to pursue economic opportunity and achieve financial security for themselves, their families, and their community.”

Honorees were selected based on a set of criteria that included the scale and reach of their financial education initiatives, the duration of their commitment, and unique employee volunteering activities that supplement their programs.

Administered by teachers in a classroom setting, the web-based course offers over six hours of programming on a variety of financial topics including credit scores, insurance, credit cards, student loans, mortgages, taxes, stocks, savings, 401k’s and other critical concepts that map to national financial literacy standards. The platform uniquely tracks the progress and performance of every student.

Since partnering with EverFi, The Adirondack Trust Company has been involved with visiting classes who are actively using the program to discuss financial fundamentals and how they will apply to the students now and in the future. As students complete the courses, the Adirondack Trust Company also provides certificates of completion during a brief ceremony.

About EverFi
EverFi, Inc. is the education technology innovator that empowers K-12, higher education, and adult learners with the skills needed to be successful in life. The company teams with major corporations and foundations to provide the programs at no cost to K-12 schools. Some of America’s leading CEOs and venture capital firms are EverFi investors including Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, and Google Chairman Eric Schmidt.  Learn more at everfi.com.

About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to more than 3,700 listed companies with a market value of approximately $9.6 trillion and nearly 10,000 corporate clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.

Pictured: (Left to right) Liza Rucinski, ATC Marketing Assistant Rob Ward, ATC Vice President, Marketing Director