Adirondack Trust Company Announces Launch of New Websites, Brands

December 5, 2017

The Adirondack Trust Company has launched a new website and a new logo for both the Bank and its insurance agency, Amsure.

The Bank’s new website features a fresh new look, showcasing a new logo for the more-than century old institution. The new logo is a simplified version of its iconic circular symbol, with an “A” and a tree at its center, evoking the spirit of the Adirondacks. Adirondack Trust’s new website was designed to be easy for customers to use, with an emphasis on responsiveness for mobile devices as well as simple navigation. The site has many other new features, including a map-enabled locations page, making it easier than ever to find Adirondack Trust’s many branch and ATM locations, and a Financial Learning Center that provides educational resources to the communities Adirondack Trust serves. Adirondack Trust’s new website will remain at AdirondackTrust.com.

“The Adirondack Trust Company website was due for an update, and while exploring this opportunity, we decided to evolve our logo and introduce a new brand look,” said Adirondack Trust Executive Vice President Charles V. Wait, Jr. “Our new tagline, ‘Above and Beyond,’ is a clear and visible statement of what we have always done for our customers and our communities. It is our promise to continue to go above and beyond in creating solutions and in serving our communities. ”

In addition to these changes, Adirondack Trust’s Saratoga Springs insurance agency—formerly known as Adirondack Trust Insurance Agency—has adopted the Amsure name and brand. Amsure, which has been Adirondack Trust’s Albany insurance agency for nearly 10 years, is widely recognized as an industry leader in Risk Management, Commercial and Personal Insurance, Surety, Life Insurance and Employee Benefits.

Amsure’s new logo mark will be the same as Adirondack Trust’s, bringing together both brands with one recognizable icon. Its newly redesigned website can be found at Amsureins.com, and it emphasizes the same user-friendliness and mobile-responsiveness as the Bank’s website.

Adirondack Trust Company is an independent, locally owned and operated, community bank offering a wide variety of business and personal financial services. The Bank has more than $1 billion in assets and 13 branch offices. The Bank offers banking, trust, and investment-management services, and originates real estate mortgages, both residential and commercial, and commercial business loans throughout its primary market area. The Bank is a Bauer 5-Star Rated Superior bank. The Bank’s website is AdirondackTrust.com

Amsure is a wholly-owned subsidiary of Adirondack Trust Company Financial Services, Inc. and offers a wide range of commercial and personal insurance services. It is continually ranked as a leading insurance agency in the Capital Region and generates over $275 million in annual insurance premiums. Amsure has two offices, one in Saratoga Springs and another in Albany. Their website is Amsureins.com

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